Get in, loser, we’re going viral.
Maybe it’s the allure of TikTok, or maybe they’re just overly confident — either way, four in 10 Americans believe they have what it takes to be internet famous.
A survey of 2,000 US adults discovered that 41% have contemplated breaking into the content creation space, dubbed one of the country’s fastest-growing industries. In fact, nearly one-third of respondents said they had already gone viral.
Money (39%), sharing their passions (37%), being their own boss (35%) and fame (30%) were among the top reasons people wanted to begin a media-centered career — and yes, 58% said it’s a real job.
Meanwhile, 56% thought that content creation could be seen as more of a hobby, despite 49% believing they could make a “decent living” from it.
The poll, conducted by OnePoll for YouTube Shorts, also discovered that 42% of people have considered making a “digital presence.”
“We see creators across genres, content types and focus areas explore content creation as a profession because the opportunity to build a business on their passions feels within their grasp,” said Tiffany Matloob, YouTube Shorts’ global head of creator community partnerships. “From having creative control to testing the waters for an entrepreneurial endeavor, content creation opens the floor to anyone who has a story or skill set they would like to share with the world.”
But what defines a “content creator” exactly? There are mixed reviews, according to this poll.
While four in 10 think they make any kind of digital content, 29% would define the job as someone who churns out ideas for content, while a measly 10% say it’s someone who only makes videos.
Under the category of content creation falls internet influencers — all thanks to the rise of Instagram and TikTok — which 34% believe advertise for brands for a living. Meanwhile, 30% of thought influencers are just popular online and 14% dubbed them trendsetters.
Two in three participants even went as far to say there is a distinct difference between content creators and so-called influencers.
Regardless, devout followers seemed to be overwhelmingly influenced. Out of the 49% of Americans who religiously watch online creators, 81% said they take the micro-celebrities’ advice.
In fact, 47% of people said they thought their favorite creators would get along with them if they were to ever meet.
When it came to the method of content creation — between short- and long-form media — 57% said the shorter videos felt “more personal” and allowed for more viewer interaction. But, despite the fleeting TikTok clips that flood our timelines, 55% said they’d be inclined to watch longer-form content — granted, they would need to be intrigued by the shorter videos first.
“These results show people find short-form content to be enjoyable and relatable, often using it to complement their longer-form content,” Matloob said. “High quality, short-form content can drive audiences to long-form video, but importantly, it also helps creators reach younger, mobile-first viewers who are often drawn to a shorter video format.”