NAR partners with Arcadia Publishing for agent marketing

The National Association of Realtors is partnering with Arcadia Publishing under NAR’s “Realtor Benefits” program, according to an announcement on Tuesday.

Through this partnership, NAR said that brokers can receive a free, fully branded brokerage promotional publication. According to the release, Arcadia Publishing will work with brokerages to create a fully branded “guide to buying and selling your home.” The guide will feature customer information about the brokerage and it will include information on home buying and selling best practices, as well as advice on financing, moving, and home staging. Arcadia Publishing will manage all aspects of the design and publishing process.

“The final product is a beautifully designed best practice guide to help consumers achieve their goal of buying or selling a property,” Ray Ingleby, the CEO of Arcadia Publishing, said in a statement. “Although digital marketing has revolutionized the media world, we recognize that many realtors want to complement their digital initiatives by providing their clients with impressive, quality printed materials.”

Brokers spend a median of $1,000 on marketing a year, with 51% of brokers spending more, according to NAR’s 2022 member profile.

“Many of our members run progressive and dynamic businesses, and they strive for their marketing collateral to match their experience and expertise,” Rhonny Barragan, NAR’s vice president of strategic alliances, said in a statement. “We’re excited to announce this partnership with Arcadia Publishing to bring free access to high-quality publications to our broker members and their agents.”

NAR says members can claim their benefit through the Arcadia Publishing website.

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