BNamericas – WIN Internet and DIRECTV announce alliance t…

WIN press release

This is an automated translation of the original press release issued in Spanish

Lima, August 08, 2022 . WIN, a Peruvian company rated with the highest home Internet speed score, according to Speedtest and Leader in the Netflix Speed ​​Index Awards” and DIRECTV, a company that leads digital entertainment in Latin America, have entered into a strategic alliance to strengthen their services and provide a superior experience to their customers and users.

In a first stage, the Peruvian home Internet company will expand its offer with new entertainment plans that include the DIRECTV GO streaming platform.

This value-added service will allow WIN users to enjoy a wide catalog of content that includes series, movies and sports, through live channels and its on-demand bookstore.

It is important to remember that DIRECTV GO is the only streaming platform that will broadcast all 64 matches of the Qatar 2022 FIFA World Cup completely live, in addition to more than 1,000 hours of exclusive content.

“We are very excited to start a new stage in the company hand in hand with DIRECTV, a leader in the region, and its DIRECTV GO streaming platform; which has a wide range of exclusive content”, commented Victor Jauregui, Commercial Vice President of WIN.

He also indicated that WIN understands that users have changed the way they watch television in recent years and in this way the company has defined a strategy so that Peruvians have the opportunity to live and enjoy new experiences in their homes.

“We have the internet with the highest speed score in the market and now we are adding exclusive content with DIRECTV GO,” said Jauregui, who also projects that with this alliance the fiber optic company will increase its customer base by 30%.

For DIRECTV, this agreement is the beginning of a series of projects together with the Peruvian Internet firm, said Carolina Gottelli, Marketing Manager of the firm in Peru. “The agreement is part of our commitment to bring high-quality content to Peruvian homes,” he said.

Gottelli highlighted the proposal for the best digital entertainment offered by DIRECTV, with dozens of live channels, children’s content, movies, series and a wide range of sports content such as the Copa Sudamericana, DIRECTV Open Lima 2022, La Liga matches in Spain, tennis , e-Sports, fight, among others.

This year the offer will crown with the most complete coverage of the FIFA World Cup Qatar 2022, since only DIRECTV has the rights to broadcast all the matches live. “With this we strengthen our leadership in content for the enjoyment of our users,” he said.

The signing of this alliance generates a forceful response to the demand for fiber optic services and streaming content that has been growing in the country, with greater dynamism since the pandemic.

According to a market study by CCR Cuore, published in April of this year, 54% of Lima citizens have -at least- one subscription to a streaming platform. Furthermore, according to Osiptel, it is projected that by 2024 there will be 1.6 million fiber optic connections.

Finally, Jáuregui indicated that this alliance -between WIN and DIRECTV- is due to the line of democratization of fiber optics that the Peruvian company has been promoting since its entry into the market.

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