10 Ways Grocery Retailers Can Use Augmented Reality

1. Increase Purchases of Private Label Grocery Products With AR Packaging and Virtual Try On

From wine to cereal boxes, cans and beyond, many of the brands on your shelves today already use AR packaging to stand out from the pack.

This makes it harder for private label brands to compete, particularly in inflation-resistant categories like alcohol and beverages and beauty and personal care, where preference is high for national brands.

Consider using augmented reality to make your private label products physically “pop out” from shelves to offer engaging retail experiences. All shoppers need to do is look through their smartphone cameras while perusing the aisle. This works especially well if your private label brand features animated characters, but AR can bring custom-branded environments to life as well.

Take, for example, Publix, which recently used an AR experience to relaunch its private label products.

[Read more: “Going Private: How to Succeed in Store-Brand Sector”]

For beauty and personal care products, consider virtual try-ons as part of your in-store and e-commerce strategies. The national beauty brands lining your shelves already offer it — and consumers love it — so it’s wise to pay attention to that trend.

According to a recent Snapchat report, which surveyed 4,028 shoppers between the ages of 13 and 49, 69% of respondents said that they’re likely to buy beauty products after using an AR experience in the future. Seventy percent responded similarly for retail, and 60% for food and beverages.

Furthermore, 80% of respondents feel more confident in their purchases using AR tools, which have the added benefit of significantly reducing product returns.

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